During his photography degree in 2010, RucPac founder Laurens Parsons needed a solution to transport his heavy Pelican™ hardcases containing his photography equipment to and from university campus. He thus set about inventing a strap system which ultimately resulted in the RucPac Hardcase Backpack Conversion strap system. An innovation which sowed the seeds of what is now a growing brand specializing in professional straps, headlamps and apparel.

With over a decade of experience working as a professional freelance commercial photographer, Laurens Parsons continues to work closely with the RucPac brand to produce innovative photography based products, boldly pushing the envelope with what can be achieved.

Based in Wiltshire, Britain, RucPac has been producing innovative design solutions for the past decade. RucPac products are now stocked globally by all good retailers...

Story

Based in Wiltshire, Britain, RucPac brings you elegantly simple design solutions which function intuitively and without complication. We believe this is the essence of truly brilliant product design.

Every one of our products goes through years of research and development, testing every possible circumstance so the end user can have complete confidence in our products.

Our mission is to deliver the best products in their respective categories in the world and the pinnacle of design for their given applications...

Laurens Parsons

RucPac Founder

Mission